GRAND RAPIDS — Bell’s Brewery Inc.’s announcement last week that it’s selling to the parent company of New Belgium Brewing Co. sent shockwaves through Michigan’s craft beverage industry. It also represents the latest in a series of high-profile deals involving Michigan craft beverage companies.
Founder Larry Bell told MiBiz last week that the sale to Lion Little World Beverages is a “really good fit,” as Bell’s shares a similar culture and product with New Belgium.
MiBiz Senior Editor Jayson Bussa appeared on WOOD-TV’s “Daybreak” program on Monday morning to discuss the deal and its next steps, as well as recent acquisitions that have involved popular names like Founders Brewing Co. and Short’s Brewing Co.
