Displaying items by tag: Zeigler Auto Group
In a typical year, Matt Koning likes to have up to 210 vehicles listed and ready to sell across his four used car lots. Right now, his inventory is sitting at 110 — and he still feels fortunate to have that robust of a supply.
Other than a brief period in the spring when these businesses were shut down completely, many West Michigan automotive dealerships have managed to move vehicles at an impressive clip throughout the COVID-19 pandemic. With 30 stores and 77 franchises throughout three different states, Kalamazoo-based Zeigler Auto Group is on the front lines of automotive retail. The company also operates Zeigler Motorsports, which belongs to another segment that is booming during the pandemic. MiBiz caught up with Zeigler Auto Group President Aaron Zeigler to see if he expects this rally to continue into 2021.
Call it the six stages of COVID-19 coping: Experiencing shock. Assessing. Recalibrating. Cash Flowing. Helping. Imagining. That seems to sum up an emotional and intellectual path many West Michigan business owners have travelled recently as their companies faced extraordinary circumstances brought on by the spread of coronavirus.
To say Aaron Zeigler is optimistic may be an understatement. Zeigler Auto Group recently topped $1 billion in annual revenue and expects to add another $50 million in revenue before the close of this year. By March, the organization hopes to finish construction on a motorsports dealership and “action park” — complete with a full restaurant, bar and several miles of test tracks — that will serve as a destination for enthusiasts, said Zeigler, the president of the dealership group. He projects growth by acquisition to continue to heat up in 2017. “We could add another three to four dealers next year pretty easily,” he said. Overall, Zeigler bets the economy will likely continue to grow, particularly if the incoming administration fulfills its promises to cut taxes.