Displaying items tagged: Travel Michigan

Wednesday, 01 June 2022 14:09

Holland and Muskegon groups join sustainable cruising initiative

Cruise the Great Lakes — a consortium of local tourism agencies, cruise lines, port authorities, U.S. states and Canadian provinces — has launched a sustainability pledge for ship operators and local communities in response to increasing demand for sustainable travel options.

Tuesday, 15 March 2022 17:00

Travel Michigan ramps up summer campaign with $16.7M ad buy in local, Midwest markets

Advertisements touting Michigan as a summer vacation destination have begun running in key markets across the state and the Midwest.

Published in Economic Development
Friday, 26 November 2021 14:15

Travel Michigan launches $3M ad campaign highlighting winter recreation

The Pure Michigan travel promotion returned this month with a $3 million campaign to promote the state as a winter destination.

Published in Economic Development

Sunday, 24 October 2021 19:00

Pure Michigan campaign reboots with $30M appropriation

Travel Michigan will once again mount full Pure Michigan tourism campaigns starting for the coming winter travel season and extending into 2022 for the traditional busy summertime.

Published in Economic Development
Thursday, 22 April 2021 10:31

Travel Michigan opts for in-state, regional tourism campaign

The Pure Michigan campaign that for 15 years has worked to brand and change perceptions of Michigan will focus on in-state and regional travelers this summer as opposed to a nationwide campaign.

Published in Economic Development
Sunday, 11 October 2020 17:40

With limited funding restored, Pure Michigan shifts focus to fall and winter tourism

The Pure Michigan campaign that touts the state as a travel destination should return soon to spur fall and winter travel and help tourism-reliant small businesses that were hit hard this summer by the COVID-19 pandemic.

Published in Small Business

Sunday, 07 June 2020 18:00

PENT-UP DEMAND: Battling COVID-19, cancellations and high water, lakeshore communities hope tourism rebounds

Plagued by high water, COVID-19 business closures and canceled festivals, officials in lakeshore communities are developing plans to bring visitors back to restaurants and lodging in hopes of tourists’ return this summer. 

Published in Economic Development
Wednesday, 19 February 2020 12:46

Legislator: Pure Michigan funds likely coming back soon

GRAND RAPIDS — A state lawmaker expects action in Lansing within the next few weeks to restore funding for the Pure Michigan tourism campaign.

Published in Economic Development
Sunday, 02 February 2020 16:15

Pure Michigan drives awareness of Michigan’s outdoor rec opportunities

Outdoor recreation has been a staple of the Pure Michigan campaign that began more than a decade ago to promote the state as a travel destination.

Published in Economic Development

Sunday, 19 January 2020 17:45

Tourism promoters expect action to restore Pure Michigan funding

A lack of state funding for the popular Pure Michigan campaign that promotes the state as a travel destination complicates plans for tourism promoters now preparing for the 2020 summer season.

Published in Economic Development
Sunday, 19 January 2020 17:30

Michigan brewers hope for continued Pure Michigan boost

Craft brewing industry executives worry that a lack of Pure Michigan advertisements touting the state as a brewery tourism destination could have a chilling effect on attracting out-of-state visitors to their taprooms. 

Published in Economic Development
Wednesday, 05 June 2019 22:07

Survey: Michigan retailers expect strong growth through summer

majority of retailers across Michigan report higher sales this spring and expect to sustain growth well into the summer.

Published in Small Business

Friday, 24 May 2019 12:45

Travel Michigan exec ‘very confident’ in record travel, spending for 2019

As the busy summer travel season kicks off with the Memorial Day weekend, the head of the state’s travel bureau expects another record year for Michigan’s tourism industry.

Published in Economic Development
Sunday, 01 May 2016 12:57

Q&A: Dave Lorenz, Vice President of Travel Michigan

Fresh off last month’s 2016 Pure Michigan Governor’s Conference on Tourism, new reports from Michigan State University and Longwoods International show a significant return on investment for the state’s tourism industry. Travel Michigan, the state-run tourism marketing division, says the long-running Pure Michigan campaign is working, despite criticisms from some organizations. Dave Lorenz, the agency’s vice president, spoke with MiBiz about the role of tourism in Michigan and how Travel Michigan needs to react to issues in Flint and Detroit. 

Published in Q&A