Why keep good ideas locked up in the boardroom or in internal processes? Instead, start gathering valuable critiques to determine strengths and weaknesses from rough and ready prototypes.
What does a song about a Ferrari sports car have in common with a discussion about encouraging people to use alternative forms of transportation in West Michigan?
Process this: Human-centered design is not a process – it’s a fundamental element like mathematics, said Chris Pacione, director and CEO of LUMA Institute, based in Pittsburgh, Penn.
“Innovation is not a light bulb that goes off in someone’s head. It’s repeatable on a regular basis. There are no random acts of innovation — there are repeatable acts of innovation.”