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KALAMAZOO - Competing against some of the country’s best social media campaigns, digital agency Biggs|Gilmore took home two SAMMY Awards at the 2010 SAMMY Awards Gala in New York City.
Biggs|Gilmore won SAMMY Awards for Best Branded Social Media Video (Kellogg’s Pop-Tarts) and Best Direct Response Campaign (Heinz Ketchup). The agency was also a finalist in two categories: Best Integrated Social/Cross Media Campaign (Kellogg’s Pop-Tarts) and Best Social CRM (Kellogg’s Pop-Tarts Sprinklings).
“With social media playing more of a mainstream marketing role than ever before, awards like the SAMMYs are proof that we are delivering smart social strategy and breakthrough creative for our clients,” said Marino Puhalj, senior vice president, executive creative director.
“We are honored to work with beloved brands for which social media are a natural fit. All the credit goes to Heinz and Pop-Tarts for believing in great work,” added Andy Gould, also senior vice president, executive creative director.
Competitors in the categories in which the agency won included Ford, Benjamin Moore, Mazda, H&R Block, Carl’s Jr., and the National Dairy Council. Other SAMMY finalists included Kimberly-Clark, ConAgra, Bing, AMC’s “Mad Men,” USA TODAY, Chick-Fil-A, Redken, American Express, Lionsgate, Air New Zealand, Ben & Jerry's, Hasbro, Energizer, Oakley, Adobe, Hyundai, MasterCard, and Mercedes.
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