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GRAND RAPIDS — With the business of communications in a constant state of flux, sometimes the educators find they’re the ones that have to be schooled by companies about the industry’s needs in a changing work environment.

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KALAMAZOO — Growth has its benefits. Maybe it’s the jukebox, or the soda fountain with bar stools in the lobby. Biggs|Gilmore’s redesigned office in the former Shakespeare Fishing Tackle factory building in Kalamazoo strikes one as bright, active and a bit whimsical — all of which are positive attributes for an ad agency responsible for marketing some of the largest consumer products brands in the U.S. A focus on digital has brought new business to the agency, and caught the eye of Advertising Age magazine, which it the best small agency for 2010. The company has been in growth mode, adding staff both in its headquarters in Kalamazoo and its office in Chicago, seeing 30-percent growth in its business in 2010.

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WEST MICHIGAN — Many West Michigan industries employ creative types, but that highly touted group is perhaps most often associated with advertising.

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GRAND RAPIDS ­– When Stevens Advertising account executive Jena Van Wagner started working with small farmers in northern Michigan, she realized they shared common needs, yet had very few options to work with.

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KALAMAZOO - Competing against some of the country’s best social media campaigns, digital agency Biggs|Gilmore took home two SAMMY Awards at the 2010 SAMMY Awards Gala in New York City.

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GRAND RAPIDS — How does a design concept become a finished product?

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HOLLAND — After about a year in existence, the NewNorth Center for Design in Business just had its first cohort of participants complete the inaugural trimester of courses.