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BATTLE CREEK —  Marketing Association International (DMAI) named Jodi Bowen, director of communications, of the Calhoun County Visitors Bureau (CVB), the only Michigan nominee, as one of thirty future leaders of the destination marketing industry.

As one of DMAI’s inaugural 30 Under 30 group, Bowen has been awarded complimentary registration and hotel accommodations to the DMAI Annual Convention, the foremost professional development opportunity for individuals working at official destination marketing organizations (DMOs). DMOs are sometimes also referred to as convention and visitor bureaus or tourism boards.

Bowen handles all facets of the CVB’s communications and marketing efforts. She is involved in a variety of community organizations and committees including Calhoun County’s Making Strides Against Breast Cancer and Making a Difference at Spooky Science Saturday.  Prior to joining the CVB, Bowen interned at the West Michigan Tourist Association and obtained a bachelor’s of science in advertising and public relations from Grand Valley State University.

“This group of individuals not only keeps destination marketing on the cutting-edge, but is the future of our industry,” commented Michael D. Gehrisch, President  & CEO of DMAI.” Our new 30 Under 30 program provides this key group with access to new knowledge and tools that are necessary to further infuse innovation into their DMO.”

Mike Gamble, President & CEO of SearchWide, LLC and the founding sponsor of DMAI’s 30 Under 30 program, also commented “Identifying and developing future leaders is an important priority, and DMAI has stepped up to the plate in a big way with this new initiative. The DMO world is an exciting and challenging career path and it is crucial we prepare this group for the complexities of leading these organizations. Having access to industry education and industry leaders will create significant learning opportunities for these individuals.”

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• battle creek
• calhoun co. cvb
• economic development
• jodi bowen