By James Hettinger
Senior Advisor, Battle Creek Unlimited
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The receipt of a $100 million donation to the WMU medical school is certainly evidence that somebody sees the need for a new medical school and is willing to ante up the resources needed.
On a positive note for Grand Rapids friends, the WMU medical school will bring more “mass” or more “professional density” to West Michigan. Since Holland, Grand Rapids, Battle Creek and Kalamazoo are all within commuting distance, another medical school makes the recruiting of talent and the accommodation of heavily degreed “trailing spouses” a far more manageable task.
This looks like an opportunity for the fences to come down and for the region to promote itself as an opportunity area where medical education and research has joined pharmaceutical sciences, material sciences, life sciences and food sciences as the economic arteries of a new West Michigan.
Besides, at least, WMU is not starting a new law school.
James F. Hettinger
Senior Advisor, BCU
President, Jim Hettinger Urban
Development Services LLC
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Jim Hettinger was born in Albion, Michigan. He is a graduate of Albion High School. He earned a B.A. and M.A. in Political Science from Western Michigan University. He then went on to the University of Missouri to pursue a Doctorate in Public Administration.
While pursuing studies, Jim worked as a Local Government Specialist for the University of Missouri's Governmental Affairs Program. He returned to the Battle Creek area in 1978 as the Marketing Director for Battle Creek Unlimited. In December of 1979, he was promoted to President and CEO of Battle Creek Unlimited.
During that time, Fort Custer Industrial Park has grown from an abandoned military base to a modern global industrial and business park with investments from Japan, Germany, Austria, Denmark, and the United States, providing gainful employment for thousands of people.
Jim has written and published a book and numerous articles dealing with economic development. He is listed in the Who's Who of the Oxford Elite Professionals and has made many presentations to national groups and conferences including the National Governors' Association Center for Best practices and the International City Managers' Association.
He has served on the transition teams of two Michigan Governors and was Governor Engler's first Economic Developer of the Year in 1995.
He is an instructor for the International Economic Development Council and has served as an Adjunct Professor at Western Michigan University and Michigan State University.
Jim enjoys Great Lakes history, photography, reading, and walking on the beach. It would be an understatement to call him an avid hockey fan.

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