By James Hettinger
Senior Advisor, Battle Creek Unlimited
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During the past election even my iron-lined stomach could not take much more of the juvenile mollycoddle that dominated the so-called “issues” part of the campaign. Not only was it irrelevant, but the continued carpet bombing of distortion and misperception is very bad for the American thinker, assuming we have many left.
The past campaign was dominated by oversimplified and pedestrian nonsense designed to capitalize on the weaknesses of voters rather than their strengths. Here are some of the platitudes and my responses to them:
The validity of these points was recently vindicated when President Obama went to India and announced one trade deal after another. The president said the trade deals mean 54,000 new American jobs. Suddenly, post-election, trade is good. Trade leads to jobs.
A few weeks later, boom! We have a new trade agreement with South Korea, a strong ally but a fierce economic competitor. Suddenly, post-election, trade is good. Trade leads to jobs.
This is something economic development practitioners have known for years. Americans producing goods and services sold overseas are generally compensated at rates 15-20 percent higher than the national income average for their respective sectors. Plus, American companies that compete globally tend to be better in many other standards of measurement.
At the state level, we can only hope that Gov. Snyder and his administration pays some attention to Michigan’s role in the global economy. Sixty-two percent of the mergers and acquisitions that are taking place in our country involve foreign money. It would be astute to have a seat at this table, not to mention a better strategy for competing with other states as well as the Province of Ontario.
It does not take getting hit in the head by an Asian Carp to know that the electioneering definitions of international trade are for the benefit of politicians and not for the betterment of people. Increasingly, economic development is about human development. You cannot promote economic and human development in the barren soils of entitlements and human victimization.
James F. Hettinger
Senior Advisor, BCU
President, Jim Hettinger Urban
Development Services LLC
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Jim Hettinger was born in Albion, Michigan. He is a graduate of Albion High School. He earned a B.A. and M.A. in Political Science from Western Michigan University. He then went on to the University of Missouri to pursue a Doctorate in Public Administration.
While pursuing studies, Jim worked as a Local Government Specialist for the University of Missouri's Governmental Affairs Program. He returned to the Battle Creek area in 1978 as the Marketing Director for Battle Creek Unlimited. In December of 1979, he was promoted to President and CEO of Battle Creek Unlimited.
During that time, Fort Custer Industrial Park has grown from an abandoned military base to a modern global industrial and business park with investments from Japan, Germany, Austria, Denmark, and the United States, providing gainful employment for thousands of people.
Jim has written and published a book and numerous articles dealing with economic development. He is listed in the Who's Who of the Oxford Elite Professionals and has made many presentations to national groups and conferences including the National Governors' Association Center for Best practices and the International City Managers' Association.
He has served on the transition teams of two Michigan Governors and was Governor Engler's first Economic Developer of the Year in 1995.
He is an instructor for the International Economic Development Council and has served as an Adjunct Professor at Western Michigan University and Michigan State University.
Jim enjoys Great Lakes history, photography, reading, and walking on the beach. It would be an understatement to call him an avid hockey fan.

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