If it’s free, it can’t be much good. We prize what we pay for. We don’t take seriously a psychiatrist who charges less than $100 per hour or a mechanic who offers to fix our car for a six-pack of Bud Light. Other than sun, rain and a mother’s advice, anything “free” we dismiss as suspect and next to worthless.
We have all had the experience of visiting a business and feeling like it was made just for us — it sells our favorite hard-to-find products, the décor is spot on, the menu is full of food we love, the staff is hip.
With the holidays in the recent past and the economy in constant discussion, the idea of giving things away seems like the answer to so many problems, but this Free isn't about charitable giving or lowering costs for consumers, it's about getting customers by going free.
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If it’s free, it can’t be much good. We prize what we pay for. We don’t take seriously a psychiatrist who charges less than $100 per hour or a mechanic who offers to fix our car for a six-pack of Bud Light. Other than sun, rain and a mother’s advice, anything “free” we dismiss as suspect and next to worthless.
We have all had the experience of visiting a business and feeling like it was made just for us — it sells our favorite hard-to-find products, the décor is spot on, the menu is full of food we love, the staff is hip.