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My three favorite strategies learned from my business mentor Dan Kennedy

Monday, September 19, 2011
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By the time you’ve received this issue I’ll have finished reading yet another brilliant new book by Dan Kennedy titled, No BS Pricing Price Strategy. A couple of weeks ago when I picked the book up while browsing at Barnes & Noble I started to reflect and think back on the many ways his work, teachings and advice have not only positively impacted countless business owners, but my own career as an author, speaker, consultant and newsletter publisher in such a massive way.




Tony Rubleski's Mind Capture - Lessons From the $2.75 Cupcake

Friday, May 27, 2011
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Sometimes a marketing lesson pops up when we least expect it, and recently this is exactly what happened to me a few weeks ago while traveling out west.




Tony Rubleski's Mind Capture - Why you must customize your communications to connect

Friday, April 01, 2011
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The following article is from chapter 11 in the newly released book, "Mind Capture: How to Awaken Your Entrepreneurial Genius in a Time of Great Economic Change." Copyright 2011 Lightning Strike Press




The top 5 reasons to avoid losing customers

Thursday, March 03, 2011
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Most businesses treat customer retention like a giant elephant in the room that should be avoided and rarely if ever talked about. With the continual cost of new customer acquisition continuing to rise, it’s baffling as to how few sales people, businesses and non-profits make customer retention a major priority within their marketing plan.




Tony Rubleski's Mind Capture: The BIG Marketing Question to Ask in 2011

Monday, February 07, 2011
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Questions are powerful when used effectively. They engage the mind. They get us to think differently. A great question can change our entire destiny and view of the world and those around us. In this column I’ll focus on a question that I ask many of my top clients to think about when establishing marketing initiatives to guide their business to even greater success and positive breakthroughs.




Tony Rubleski: Excuses and the unseen enemy of marketing greatness

Friday, January 07, 2011
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I hear it all the time. The same old tired and worn out excuses and reasons as to why people can’t, don’t or won’t implement new marketing strategies within their business and prospecting efforts.




How to keep the marketing pump primed

Monday, November 22, 2010
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I meet lots of small business owners and non-profit leaders while on the road speaking and sharing ideas. The number one complaint I often hear from many of them, besides a shortage or marketing dollars, is the issue of finding time to make marketing a daily priority. To help address this common problem, I’d like to share with you a few simple, yet effective, ways to help remedy this issue. 




Why you must build authenticity into your marketing

Monday, November 08, 2010
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The game’s almost up. There are few places left to hide. In the age of instant search, you and your organization’s reputation are now only a keystroke away for the world to discover. Transparency online is becoming the new normal. This is one of the positive consequences of the digital age. In a strange paradox, there’s a new scam being made online each day while at the same time there’s another one being found out and put out of business.





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Columnist Bio

Tony Rubleski
President
Mind Capture Group
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Tony Rubleski is currently the president of Mind Capture Group, based in Spring Lake, Michigan. He focuses on referral, retention and repeat marketing strategies for a wide range of industries including real estate, insurance, telecom, casinos, retail, direct sales, banking to a wide range of entrepreneurs and sales teams. A highly sought after speaker and agent of change, his live seminars and keynote talks continue to receive rave reviews from meeting planners coast to coast.

His core expertise, teaching and work focuses on the topic of ‘Capturing’ customers minds. He’s been called “real-world”, street smart, edgy, controversial, clever, funny, direct, but never boring. His work has been featured in various Radio, TV, Magazines, web based and newspaper outlets ranging from Bottom Line Magazine, The Detroit Free Press, the FOX TV network, Entrepreneur Magazine Radio, PR Web.com, the Inside Success Show to various interviews with some of the highest paid direct marketing and sales minds in the world including Jack Canfield, John Assaraf, Dan Kennedy and Larry Winget.

He’s a 1994 graduate of Western Michigan University with a degree in marketing. In addition, he writes regularly for several national magazines on sales and marketing related topics and he’s also a faculty member at the US Chamber of Commerce Institute program (IOM) where he teaches association and chamber executives on marketing and technology related topics.

He’s presented to hundreds of audiences including some of the biggest chambers of commerce in North America, and associations in the U.S. and at private boot camps with a price tag of $2500.00+ per attendee. His first MIND CAPTURE book (2006 Morgan James) gained rave reviews from many top sales and marketing minds including Dan Kennedy, Brian Tracy, Ivan Misner, to Joe Vitale and many others. In July, he’ll be releasing his second book titled, MIND CAPTURE: How You Can Stand Out In The Age of Advertising Deficit Disorder.

In addition, he was invited to be a part of the 2005 bestselling book release, Walking With The Wise Entrepreneur” in which he was selected to be a contributing author along with Donald Trump, Bill Gates, Dr. Laura, Brian Tracy, Chuck Norris, Dr. Wayne Dyer and many other well known business personalities.

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