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LANSING - The 2011 Governor’s Awards for Innovative Tourism Collaboration will be presented at the March 20-22 Pure Michigan Governor’s Conference on Tourism in Kalamazoo.

The award was created by the Michigan Travel Commission with the support of Gov. Granholm’s office in 2008, and the inaugural awards were presented at the 2009 Tourism Conference. The purpose of the awards are to elevate the status of Michigan’s tourism industry, to signal the Office of the Governor’s continued involvement and support, and to promote innovative collaboration as an effective, efficient and creative operating principle for the industry.

Award categories include: tourism marketing/promotion, tourism education/training, tourism experience presentation and non-traditional tourism partnerships and collaboration.

The nomination form and additional information may be found at:  www.mitourismcoalition.org.  The deadline for submissions is February 21, 2011.

The Tourism Industry Coalition of Michigan is comprised of more than 40 statewide tourism associations, corporations and convention and visitor bureaus whose mission is to promote Michigan’s travel and tourism industry as a vital component of economic development and quality of life through governmental advocacy, public relations, and other promotional and educational efforts.