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Learning about design innovation requires a collaborative process at NewNorth Center for Design in Business. Participants are encouraged to interact with one another, as well as faculty members. The sessions offer a mix of listening, discussing and active participation. |
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Nate Young, NewNorth’s president, applies his years of experience in industry and academia to provide a rounded, comprehensive view of design thinking and how it can be implemented by any type of company to better put to use the intellect of its employees and managers. |
“Whirlpool has a strong history in developing great products, but as our industry continues to globalize, it is very clear we need to be even more innovative to remain the market leader. It’s so important for companies to understand that innovation relies on the ability to use both rational and creative thinking. My challenge is to become a leader in the company showing how to access both those sides of the brain to develop innovative products. The Innovation Methods Certification has given me methodologies and communication tools to do this more effectively. There’s a great quote by Einstein that says, ‘Imagination is more important than knowledge.’ He’s saying you need to use the creative side of the brain, too – not just rely on metrics, formulas or Excel spreadsheets.”
— Jim Doan, design lead for fabric care in global consumer design, Whirlpool Corporation
“Gentex has always had a culture of innovation. As we continue to grow, the challenge will be to integrate new talent into that culture. The NewNorth experience gave me fresh perspective on innovation within Gentex and how to assimilate others into our culture.”
— Ethan Lee, research manager, Gentex Corporation
“I need to provide innovation and participate in new product decisions at Tiara Yachts. NewNorth is providing me with insights and tools that will help the Tiara organization win. There is an energy at NewNorth that you want to be a part of. Nate has assembled a highly capable staff. It’s truly unique.”
— Andrew Bartlett, designer, Tiara Yachts
“NewNorth’s Innovation Methods course has given me clarity and definition about the constraints typically associated with the early product-development process. With the class consisting of an even mix of creative leaders and business leaders, the environment at NewNorth provides a great place to fuse and balance these two distinct lines of thinking.”
— Ryan Bradley, lead industrial designer, Whirlpool Corporation
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