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Melissa Anderson |
Auto Focus Columnist
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Melissa Anderson joined the staff of IRN in 1986. Her primary role in the organization is as the architect of custom research projects that help clients assess the market potential for new products, prioritize customer targets, understand industry trends, and other facets of strategic marketing. The majority of these projects deal with automotive components, such as airbags, climate control components, door impact beams, exhaust system materials, numerous elements of the interior, lighting, fuel delivery systems, bumpers and fascia, anti-lock brake systems, and others. |
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