By Melissa Anderson
Vice-President
IRN Inc.
melissaa@irn-auto.com
Melissa Anderson
joined the staff of IRN in 1986. Her primary role in the
organization is as the architect of custom research projects
that help clients assess the market potential for new products,
prioritize customer targets, understand industry trends,
and other facets of strategic marketing. The majority of
these projects deal with automotive components, such as airbags,
climate control components, door impact beams, exhaust system
materials, numerous elements of the interior, lighting, fuel
delivery systems, bumpers and fascia, anti-lock brake systems,
and others.
By Julie Cridler
Senior Market Analyst
IRN Inc.
juliec@irn-auto.com
Julie Cridler
began working at IRN in 1994, first as an intern and then
as a full-time Market Analyst following her completion, with
distinction, of the Master of Business Administration (M.B.A.)
program at Grand Valley State University. From August 1998
through August 1999 she worked at Haworth in Holland, Michigan
as a Product Specialist involved in a new product development
and launch team. In August 1999, Julie returned to IRN as
a Senior Market Analyst.
